Building Success and Balance

In the latest episode of VisionCraft’s “The Coffee in the Green Room Podcast,” host Deneen White sits down with Brian McNally to delve into the world of entrepreneurship, company culture, and personal growth. This episode is a must-listen for business owners and entrepreneurs looking to gain valuable insights from McNally’s journey, which spans from gritty beginnings in Northeast Philadelphia to building a $50 million company. With notable mentions of industry leaders Alycia Kaback and Michael Fomkin, co-founders of VisionCraft, the podcast provides a treasure trove of wisdom for anyone navigating the entrepreneurial landscape.

The Journey of Brian McNally

Brian McNally’s story is one of resilience and grit. Hailing from Northeast Philadelphia, McNally embodies the tenacity that characterizes the area. This foundational grit played a significant role in his success as an entrepreneur. McNally co-founded Meleeo with Jason Chiappetta, growing the company from scratch to a $50 million annual revenue powerhouse within seven years. The company achieved numerous accolades, including multiple Inc. 5000 listings and Fast 50 awards, all without any outside investment.

Transitioning from Business to Personal Fulfillment

After exiting Meleeo in June 2022, McNally embarked on a new chapter. He discusses how, despite others perceiving his exit as retirement, he sees it as a transition. McNally emphasizes the importance of buying back time, a concept popularized by Dan Martell’s book, “Buy Back Your Time.” This approach allows him to balance his entrepreneurial activities with personal interests, such as physical fitness and family commitments.

The Importance of Presence

One of the key themes in McNally’s discussion is the importance of being present. He candidly shares past mistakes where his business pursuits overshadowed family time. Reading Jocko Willink’s “Extreme Ownership” helped him realize the need to take responsibility for his actions both at work and home. McNally highlights that true presence involves more than just physical proximity; it requires genuine engagement with loved ones.

Building Success and Balance

Building a Strong Company Culture

A significant part of McNally’s success lies in the culture he built at Meleeo. Initially, culture wasn’t a primary focus, but over time, McNally realized its critical importance. He shares several key elements that contributed to the thriving culture at Meleeo:

  • Shared Mission: Establishing clear, long-term goals that unify the team. For Meleeo, this was the target of becoming a $20 million company within a set timeframe.
  • Accountability: Emphasizing responsibility towards team members and the company’s mission rather than individual success.
  • Empowerment: Ensuring that all employees, including administrative staff, felt valued and integral to the company’s success.
  • Ego Management: Leaders checking their egos at the door, making sacrifices for the team’s benefit.
    Compensation Alignment: Overpaying to attract and retain the best talent, and aligning compensation with company success.

Advice for Aspiring Entrepreneurs

McNally offers invaluable advice for new entrepreneurs and business owners. He underscores the importance of:

  • Designing with the End in Mind: Having a clear vision of the company’s ultimate goals to inform all decisions.
  • Focusing on Core Competencies: Outsourcing non-core functions to concentrate on what the company does best.
  • Maintaining Clean Financial Practices: Investing in financial consultants early to ensure the business is ready for future growth or sale.
  • Training and Development: Prioritizing training and setting clear expectations for employees to foster accountability and growth.

Personal Challenges and Growth

McNally’s personal journey during the pandemic serves as a powerful example of resilience. Facing significant business setbacks, he turned to self-improvement through physical fitness and mental toughness. Inspired by David Goggins’ “Can’t Hurt Me,” McNally set the ambitious goal of participating in an amateur MMA fight. This decision, driven by a desire to challenge himself, reflects his commitment to continual personal growth.

Building Success and Balance

Learning from Industry Leaders

Throughout the podcast, McNally’s experiences are complemented by insights from VisionCraft co-founders Alycia Kaback and Michael Fomkin. Their work in empowering entrepreneurs and business owners through the VisionCraft Course and other initiatives is highlighted as an essential resource for those looking to excel in their ventures. Kaback’s emphasis on understanding market psychology and Fomkin’s strategies for personal branding and mindset optimization are invaluable lessons for listeners.


The episode with Brian McNally on “The Coffee in the Green Room Podcast” is a rich source of inspiration and practical advice for entrepreneurs and business owners. From building a successful company culture to balancing personal and professional life, McNally’s insights offer a roadmap for achieving sustainable success. Hosted by Deneen White and featuring industry leaders like Alycia Kaback and Michael Fomkin, VisionCraft continues to be a beacon for those navigating the entrepreneurial journey.

Remember to Subscribe

For more inspiring stories and insights from industry leaders and professionals, remember to subscribe to The Coffee In The Greenroom Podcast, brought to you by Vision Craft, and stay tuned for more episodes that illuminate the path to success and beyond.

“Excel your career to levels you did not even know exists.” – Deneen White