“The Industry Is Too Competitive” — The Excuse That’s Keeping You on the Sidelines

 By Alycia Kaback | Co-Founder of VIP Ignite Live and Truth Mgmt

Every single week, I hear it.

“Alycia, I’d love to do this… but the industry is just too competitive.”

And every single time, I smile.

Because what you’re really saying isn’t that the industry is too competitive —
you’re saying you haven’t figured out how to compete yet.

Let’s get real for a second:
Yes, the entertainment industry is competitive.
But so is life.

You compete every day — for jobs, attention, opportunities, even your own focus.
So why do people only use the word competition when it’s about their dreams?

💡 1. Competition Isn’t the Enemy — It’s the Invitation

Tony Robbins says,

“If you’re not growing, you’re dying.”

Competition is life’s way of forcing you to grow. It’s not a wall — it’s a mirror.
When you say “it’s too competitive,” what you’re really saying is:
“I’m afraid I won’t stand out.”

That’s where VIP Ignite comes in.

Our entire mission is to help you stand out in a world full of noise.
Because while everyone else is fighting to be seen, we teach you how to be unforgettable.

Alex Hormozi would call that building an unfair advantage — creating a stack of skills, branding, and proof that make you irreplaceable.

⚡ 2. The Industry Is Overcrowded with Amateurs — Not Professionals

Let’s clear something up.
The entertainment industry isn’t too competitive — it’s too crowded with unprepared people.

There’s a huge difference.

Most people never study the business.
They don’t understand how casting works.
They don’t invest in their craft, headshots, or branding.
They don’t have professional reels.
They post a selfie and hope for Hollywood to call.

That’s not competition. That’s chaos.

And that’s why those who take the professional route — like VIP Ignite talent — rise faster, book more jobs, and create careers that last.

As Alex Hormozi says,

“You don’t have to be the best. You just have to be better than lazy people.”

🎤 3. The Power of Positioning: Why “Competition” Is a Myth

Here’s the truth that most people don’t want to hear:
You’re not competing with everyone — you’re competing to be the perfect fit for the right role.

You can’t lose a job that wasn’t yours.
You can only miss out on the one you weren’t prepared for.

That’s why VIP Ignite isn’t about chasing auditions — it’s about preparing for opportunities so you belong in every room you walk into.

Like Brandon H., one of our models who walked for Members Only during New York Fashion Week and appeared on And Just Like That.
He once said,

“Alycia, I realized I wasn’t competing with anyone else. I was competing with my last version of me.”

That’s the mindset of a winner.

💥 4. “Too Competitive” Is What People Say Before They Quit

When people tell me “it’s too competitive,” I hear something deeper:
“I’m scared to fail publicly.”

You see, competition doesn’t destroy dreams — comparison does.

Tony Robbins calls it the tyranny of comparison — when you measure your Day 1 against someone else’s Year 10.
You scroll through social media, see someone else’s success, and assume there’s no room left for you.

But here’s the truth: success is not a pizza.
When someone else gets a slice, it doesn’t mean there’s less for you.

In fact, every success story you see is proof that it’s possible — not that it’s over.

🧠 5. The Hormozi Math: How to Beat “Competition” with Logic

Let’s break it down Hormozi-style.
In any given industry, 90% of people quit before they reach mastery.
That leaves 10%.

Of that 10%, most people lack strategy, consistency, or mentorship.
That leaves the top 1–2% who are truly all in.

Now think about this:
If you’re serious, coachable, and consistent — you’re already competing against almost no one.

That’s what VIP Ignite gives you: the systems, mentorship, and mindset to move into that top 1%.

Because the “competition” isn’t other people — it’s the version of you that keeps making excuses.

💫 6. Mireya’s Story: From Ordinary to Extraordinary

Mireya O. came into this industry with no experience, no connections, and no confidence.
She worked as a church secretary and told me,

“Alycia, I don’t think I can do this. There are too many models who look better than me.”

Today, she’s been featured in NFL, Starbucks, and Apple/Verizon ads — and earns six figures for a single shoot.

Was she “more talented” than anyone else? No.
She was just more trained, more coached, and more ready.

She learned what competition really is — a mirror for your effort.

🧱 7. The Foundation That Others Don’t Build

What most aspiring actors and models forget is that this industry doesn’t reward potential — it rewards preparation.

That’s why we designed VIP Ignite to give you everything the “competition” doesn’t have:

✅ Professional training from people who’ve been there — casting directors, agents, and producers.
✅ A proven system to get noticed by the right people (not random social media followers).
✅ A network that opens real doors.
✅ Confidence training so you can own every audition room you enter.

The “competition” might look bigger — but they’re not built stronger.
When the opportunity comes, they crack.
You won’t.

🌎 8. There’s Room for You — Because No One Else Is You

Here’s something I tell every talent who joins our BootCamps:

“No one can out-compete authenticity.”

You don’t have to be younger, prettier, taller, or more experienced.
You have to be real.

That’s why casting directors fall in love with people who walk in and own who they are.

You can’t fake presence.
You can’t duplicate energy.
And you definitely can’t copy someone’s life story.

As Tony Robbins says,

“The strongest force in the human personality is the need to remain consistent with how we define ourselves.”

Define yourself as powerful — and you become unstoppable.
Define yourself as “not enough” — and you’ll find proof of that everywhere.

🚀 9. Competition Is Just Feedback

Every rejection, every “no,” every callback you don’t get — is data.

The amateurs take it personally.
The professionals take it strategically.

That’s why we teach our talent to treat every experience as intel:
What can I improve?
What did I learn?
How do I make my next audition undeniable?

That’s what turns competition into momentum.
It’s not about being better than others — it’s about being better than before.

🧭 10. Why Most People Lose — and How VIP Ignite Helps You Win

Here’s the uncomfortable truth: most people in this industry lose because they go alone.

They rely on luck instead of leverage.
They guess instead of getting guidance.
They wait for opportunities instead of creating them.

That’s like showing up to a Formula 1 race on a bicycle.

At VIP Ignite, we build your vehicle — your training, your portfolio, your brand — so when the green light hits, you accelerate.

We’ve spent two decades building a global ecosystem of opportunity — from New York Fashion Week to Netflix casting rooms, from Apple campaigns to SAG-AFTRA sets.

So when someone says, “The industry is too competitive,” I say,
“It is — for people who don’t have VIP Ignite.”

🔥 11. Real Stories from Real Fighters

💬 Erika W., recurring guest star on STARZ’s Raising Kanan:

“There were hundreds of women auditioning for the same roles. VIP Ignite taught me that competition disappears when you show up like a professional.”

💬 Christine H., once homeless, now an international speaker and business owner:

“The industry looked impossible from the outside. But once I stepped inside VIP Ignite, I realized it wasn’t about competition — it was about community.”

💬 Jackson C., former NFL player turned motivational speaker:

“In sports, competition is survival. In entertainment, it’s storytelling. VIP Ignite helped me switch from playing to performing — and that changed everything.”

These people didn’t run from competition.
They rose above it — because they stopped looking around and started looking within.

🧱 12. The Tony Robbins Reframe: Turn Fear into Fuel

Tony Robbins teaches that the moment you change your story, you change your life.

If your story is, “The industry is too competitive,”
your subconscious will find proof of that everywhere.

But if your story becomes,
“Competition is proof I’m in the right arena,”
your entire physiology changes. You wake up with purpose.

Fear and excitement are the same emotion — the only difference is the story you tell yourself.

At VIP Ignite, we help you rewrite that story — from self-doubt to self-certainty.

🧩 13. The Secret to Beating Competition Forever

Let’s strip this down Hormozi-style again:

• The market rewards attention.
• Attention rewards consistency.
• Consistency rewards identity.

When you show up every day with clarity and momentum — you become the competition everyone else fears.

That’s why VIP Ignite doesn’t just teach you how to perform — we teach you how to position yourself.
We turn your identity into your brand and your brand into your opportunity magnet.

The “competitive” industry suddenly becomes your playground.

💖 14. A Final Word from Me

I started VIP Ignite because I got tired of watching talented, passionate people talk themselves out of their dreams.
Every excuse, every fear, every story of “it’s too hard” breaks my heart — because I’ve seen what happens when you stop believing that lie.

You were not born to be average.
You were born to be authentic.
And authenticity wins every time.

So if you’ve ever said,

“The industry is too competitive…”
remember this:

Competition doesn’t kill dreams.
Inaction does.

🌟 15. The Moment to Choose

Right now, there are two paths in front of you:

1. Keep telling yourself it’s too competitive and stay exactly where you are.
2. Or join a community that knows how to win.

At VIP Ignite, we don’t compete — we dominate by being ourselves, prepared and professional.

If you’re ready to stop making excuses and start making moves…
👉 Join Our Next Zoom Audition

Because yes — the industry is competitive.
But that’s exactly why there’s room for someone like you.