Takeaway Selling: How to Attract Top Agents by Being the One They Want

In the competitive worlds of modeling and acting, securing representation by a top-notch agency can make or break your career. But instead of desperately seeking agents, what if you could make them come to you? Enter the concept of Takeaway Selling, a secret weapon that can help you land the big-name agents you aspire to work with. In this article, we’ll explore how Takeaway Selling can be your ticket to success in the entertainment industry, all while keeping Alycia Kaback and VIP Ignite Live in mind.

*The Essence of Takeaway Selling*

Takeaway Selling is a powerful strategy that can only be deployed effectively if your positioning is on point and you have a steady stream of potential opportunities. It revolves around making it slightly challenging for agents to reach you and do business with you. There’s an essential equation here: value-to-ease or difficulty. Consider the following analogy:

Imagine two hair salons—one where you need to book an appointment a week in advance with a dedicated stylist, and the other is a walk-in, no-appointment-needed hair cutting place. Which one do you perceive as offering higher quality? Which one do you think is cheaper? The answer typically leans towards the salon that requires planning, which has a perceived higher value due to its exclusivity.

*The Application of Takeaway Selling in the Entertainment Industry*

In the context of the entertainment industry, Takeaway Selling is about creating a sense of exclusivity, difficulty, and urgency. You want to be the actor or model that agencies actively want to work with, not just another hopeful begging for representation.

Alycia Kaback and VIP Ignite Live understand the importance of positioning from start to finish. They emphasize that you should be selective about who you accept as a client or talent. This approach sends a message: “I’m particular about who I work with. Can you meet the criteria?”

*Real-World Examples of Takeaway Selling*

In major cities like New York and LA, exclusive apartment buildings require sponsorship by an existing tenant to rent or buy. Similarly, top talent agencies in Hollywood don’t accept just anyone who walks in off the street. You must prove you’re a desirable client.

Many professionals in various fields, including doctors, hair stylists, therapists, and attorneys, maintain ‘Waiting List Practices.’ They intentionally create a perception of exclusivity to attract the most desirable clients.

*Why Takeaway Selling Works*

Takeaway Selling taps into human psychology. People desire what they can’t easily have. When you step back and position yourself as exclusive, you draw potential agents or clients to you. When you seem overly eager or pursue them aggressively, you push them away.

About VIP Ignite-

Do you believe you’ve got what it takes to be an actor? Learn the basic patterns from the best in the industry with VIP Ignite. Text stage to 26786 or register for our upcoming webinar here! We are a revolutionary way for both aspiring and experienced talent to learn, get advice, and sit down face-to-face with the entertainment industry’s top leading executives, agents, managers, casting directors, producers, A&R executives, Grammy award winners, theatrical agents, top model agents, Tony winners, and both Emmy and Academy award winners. Visit our website, call us at 215-322-8200, or email us to get advice on cultivating genuine relationships with industry professionals TODAY!