Mastering Pressure and Turning Risks into Triumphs: Olympian Kew Jaliens’ Hero's Journey

In the latest episode of The Coffee In The Greenroom Podcast presented by Vision Craft welcome a truly inspiring guest—Kew Jaliens, an Olympian, World Cup competitor, and Champions League participant whose career has spanned nearly two decades at the top of global sports. This discussion goes beyond athletics, delving into the realms of entrepreneurship, resilience, and transformative leadership.

Kew Jaliens is not just an athlete; he’s a strategist whose life lessons are as applicable in the boardroom as they were on the football field. His unique approach to overcoming challenges and seizing opportunities makes this episode a must-listen for entrepreneurs and business owners eager to learn about resilience, discipline, and the art of video storytelling.

Transforming Pressure into Performance

Throughout his career, Jaliens has mastered the art of turning high-pressure situations into standout performances. In our conversation, he outlines his methodology, emphasizing how business owners can apply these same principles to their ventures. “It’s about seeing pressure not as a burden, but as a catalyst for achieving greatness,” says Jaliens. His insights are a cornerstone of the VisionCraft Course, which is designed to help entrepreneurs harness these moments of pressure to propel their businesses forward.

Mastering Pressure and Turning Risks into Triumphs: Olympian Kew Jaliens’ Hero's Journey

The Power of Discipline and Health

As a husband and father of three, Jaliens also speaks passionately about the role of discipline and health in achieving long-term success. He argues that these elements are foundational for anyone looking to lead in any capacity—whether on the sports field or in the corporate world. This holistic approach is critical for those creating content and campaigns that aim to go viral. “Discipline in your personal health translates to discipline in your business practices,” Jaliens notes. This is especially relevant in the fast-paced world of video marketing, where energy and endurance can dictate the pace and quality of content production.

Embracing Video Storytelling

Video storytelling is at the heart of viral marketing, and Jaliens’ approach to narrative construction is a masterclass in crafting compelling content. He draws parallels between constructing a game-winning strategy on the field and creating engaging video content that captures and retains audience attention. The VisionCraft team, led by Alycia Kaback and Mike Fomkin, underscores the importance of these strategies in their training modules, teaching business owners how to leverage video to tell stories that are not only persuasive but also inspiring.

Turning Risks into Stepping Stones

One of the most impactful moments of the podcast comes when Jaliens discusses how to transform risks into stepping stones towards success. “In both sports and business, taking calculated risks is essential for breakthroughs. What seems impossible becomes possible when you shift your perspective,” he explains. This philosophy is a key component of the entrepreneurial mindset encouraged in the VisionCraft Course, preparing business owners to step out of their comfort zones and innovate.

Mastering Pressure and Turning Risks into Triumphs: Olympian Kew Jaliens’ Hero's Journey

Guiding Others Through Their Hero’s Journey

Beyond tactics and strategies, Jaliens is committed to guiding others on their personal and professional hero’s journeys. His experience navigating the peaks of international sports and the victories in more intimate settings like boardrooms offers a blueprint for personal and professional growth. He encourages listeners to harness their fears and convert them into fuel for their ambitions, a theme that resonates deeply with Vision Craft’s mission to empower and elevate aspiring and established entrepreneurs alike.

The Human Spirit and Resilience

Finally, Kew Jaliens’ story is a testament to the power of the human spirit and the importance of resilience. These themes are woven throughout the episode, resonating with anyone who faces challenges in their pursuit of greatness. His journey enriches the VisionCraft philosophy, which is built on the belief that personal resilience can create professional success.


The Coffee In The Greenroom Podcast with Kew Jaliens is more than just a conversation; it’s a masterclass in personal and professional development. For Vision Craft listeners, this episode is a resource that encapsulates the essence of what it means to be an entrepreneur in today’s dynamic business environment. Whether it’s through video marketing, viral campaigns, or leadership in any arena, Jaliens’ insights offer invaluable lessons in perseverance, strategy, and the endless pursuit of excellence.

For anyone looking to elevate their business and personal life, embracing the discipline, creativity, and resilience discussed in this episode will pave the way to success. Tune in and transform the way you see challenges, storytelling, and the potential within you.

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For more inspiring stories and insights from industry leaders and professionals, remember to subscribe to The Coffee In The Greenroom Podcast, brought to you by VIP Ignite, and stay tuned for more episodes that illuminate the path to success in the entertainment industry and beyond.

“Excel your career to levels you did not even know exists.” – Deneen White