Getting the Right Photos as an Actor: An Interview with Sir Michael Fomkin

Breaking into the entertainment industry can feel overwhelming. For most new actors, the very first step after deciding to pursue their dream is this:

“How do I get the right photos as an actor?”

It’s no surprise that thousands of aspiring actors turn to Google every month, typing how to get actors headshots into the search bar. But beyond the generic advice online, what really works? What separates a headshot that gets ignored from one that lands auditions?

To get the answers, we sat down with Sir Michael Fomkin — Executive Producer at Abundance Studios® and CEO of VIP Ignite, one of the most respected platforms for helping new talent break into the business. With decades of experience guiding models and actors, Fomkin has seen the good, the bad, and the career-changing when it comes to actor photography.

This interview pulls back the curtain to give you the insider playbook.

Why Headshots Are the Foundation of an Acting Career

Interviewer: Michael, let’s start at the beginning. Why are headshots such a big deal for actors?

Sir Michael Fomkin: Because in this industry, your headshot is your handshake. It’s your first introduction. Before a casting director ever sees you in the room or on a tape, they see your photo.

Think of it like this: if you’re applying for a traditional job, your résumé might be reviewed for 10–20 seconds before someone decides if you’re worth an interview. In acting, your headshot gets that same quick scan. If it looks amateur, over-filtered, or doesn’t communicate your essence, you’re done before you even start.

Your headshot doesn’t just say “this is what I look like.” It says, “this is the kind of actor I am, this is the energy I bring, this is how I fit into the stories you’re telling.”

What People Get Wrong When Googling “How to Get Actors Headshots”

Interviewer: Many beginners literally type into Google, how to get actors headshots. What do you think most people get wrong in that search?

Sir Michael Fomkin: The biggest mistake is assuming that any professional photo equals an acting headshot. It doesn’t.

If you Google “actor headshots,” you’ll get pages of photographers. Some are incredible. Others are wedding photographers who dabble in headshots. The difference is night and day.

Actors headshots require a photographer who understands the industry. They know what casting directors look for. They know the subtle differences between a commercial headshot, a theatrical headshot, and a modeling comp card.

Another mistake: going cheap. Listen, I respect budgets. But the worst thing you can do is drop $100 with your friend who “has a nice camera” and think you’re ready to submit. Casting directors can smell amateur shots instantly.

What Makes a Great Actor Headshot

Interviewer: Okay, so what makes a headshot great? What are the elements actors should look for?

Sir Michael Fomkin: I break it down into five essentials:

1. Clarity – A clear, high-resolution image with no heavy filters or distractions.
2. Connection – Your eyes must connect. The best headshots make the viewer feel something instantly.
3. Type Accuracy – Your headshot should reflect the roles you’re most castable in. If you’re the girl-next-door, don’t submit a high-fashion editorial shot.
4. Variety – You’ll likely need at least two headshots: one commercial (friendly, approachable) and one theatrical (serious, dramatic).
5. Professional Standards – Neutral background, natural light or proper studio lighting, industry-standard 8×10 format.

If you get those five right, your headshot works for you instead of against you.

Commercial vs. Theatrical Headshots

Interviewer: Can you explain the difference between commercial and theatrical headshots?

Sir Michael Fomkin: Absolutely.

• Commercial Headshots are bright, approachable, and inviting. Think smiles, vibrant energy, and warmth. They’re designed for ads, sitcoms, and roles that need someone relatable.
• Theatrical Headshots are more serious. They highlight depth, intensity, and range. Think drama, film, procedural TV.

The mistake I see is beginners submitting only one type of shot. Casting directors want to see both. They need to know you can sell toothpaste and carry a courtroom monologue.

How to Choose the Right Photographer

Interviewer: When someone Googles “actors headshots near me,” how should they choose?

Sir Michael Fomkin: Three steps:

1. Check Experience – Look at their portfolio. Do they specialize in actors headshots, or is it just a side hustle?
2. Ask Industry Questions – A good headshot photographer knows the difference between theatrical and commercial looks. If they don’t, move on.
3. Read Reviews – Don’t just look at star ratings. Read if other actors booked work with those photos.

And don’t be afraid to invest. You’re not paying for pictures — you’re paying for opportunities.

How Much Should Actors Headshots Cost?

Interviewer: This is the big question beginners have: what should they expect to pay?

Sir Michael Fomkin: Costs vary by city, but in the U.S., legitimate actors headshots usually range from $300–$1,200.

Anything below $200? That’s usually a red flag. Anything above $1,500? You’d better be working with a celebrity photographer.

Remember: headshots are an investment, not an expense. One good booking can pay for them 10 times over.

Common Pitfalls to Avoid

Interviewer: What are the pitfalls beginners should avoid when getting headshots?

Sir Michael Fomkin:

• Over-editing: If you look airbrushed beyond recognition, casting directors won’t trust you.
• Costume-y clothing: Don’t show up in a doctor’s lab coat or a cop uniform. Suggest the type, don’t scream it.
• Ignoring your brand: If you’re 19 and fresh-faced, don’t try to look like a 40-year-old executive. Own where you’re castable right now.
• Not updating: If your look changes — haircut, weight, style — update your headshots. Nothing kills momentum like showing up and looking nothing like your photo.

Digital Submissions and Online Presence

Interviewer: Today, most auditions are digital. How do headshots fit into that?

Sir Michael Fomkin: Casting platforms like Actors Access, Backstage, or agency submissions all start with your headshot. It’s your profile picture, your storefront window.

And here’s the kicker: the same headshots often get repurposed on Instagram, LinkedIn, and personal websites. So your photos aren’t just for casting directors — they’re part of your overall brand.

When people Google you (and they will), those headshots should appear.